CHALLENGE

STRATEGY
Our promotional strategy is to use “Fear Marketing” to generate netizens’ interest to view and engage with JPSPN postings. By using this strategy, we would attract netizens interest and thus getting more engagement with each posts.
We also would create a situation where communities would be more responsive to our messages. We created 5 themes which shows the effect if we were to be ignorant of the environment and dispose of solid waste improperly and without general knowledge.
EDITORIAL CONTENT WE PRODUCE (POSTING)
“FEAR MARKETING” STRATEGY
- Avoiding Single-Use Plastic Poster
- 3R Poster (Reduce, Reuse, Recycle)
- Public Toilet Care Awareness Posters
- Circular Economy Poster
- Trash to Cash Campaign Poster