Kementerian Alam Sekitar dan Air

"Fear Marketing" & Social Media Content

CHALLENGE

We are given a period of one month to execute the promotion of Hari Alam Sekitar Negara (HASN) program. Hari Alam Sekitar Negara 2020 was celebrated online due to the Covid-19 pandemic thus the ministry implements online promotion using social media platforms. By using social media platforms, we spread the messages to celebrate Hari Alam Sekitar Negara successfully.

STRATEGY

Our promotional strategy is to use “Fear Marketing” technique to generate netizens’ interest to view KASA’s posts.

By using this strategy, we would high likely get more engagement and the community will be more responsive to our messages.

We create visuals that shows the impact on the earth if we do not take care of the environment.

EDITORIAL CONTENT WE PRODUCE (POSTING)

“FEAR MARKETING” STRATEGY

  • Care for the River Poster
  • Avoid Single-Use Plastic Poster
  • E-waste Poster
  • Hari Alam Sekitar Negara 2020 Poster
  • #mypokokchallenge Poster
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