Program Khidmat Negara

Social Strategy and Content Campaign


As a result of the implementation of the voluntary participation option, the total participation degenerated to 58% of the total supposed participation. Despite the National Service has actively promoted this program in conventional media (TV, radio & newspaper) however the response was not encouraging. This situation got worse when the social media of National Service was also not known on social media such as Facebook, Instagram, Twitter & YouTube.


To announce the National Service program, we have created editorial topics (information materials) to inspire the target group in term of attracting their interests to participate in national service.

In addition, we also convince the parents to encourage the participation of their children as well as future employers to hire these former trainees to work with them.


Future Participants, Parents & Public

  • Corporate information
  • Trainee experience
  • Alumni testimony
  • PLKN trainee lifestyle
  • Outdoor activities
  • Indoor activities
  • Corporate Information
  • Figure quote
  • Word of wisdom
program khidmat Negara