CHALLENGE
STRATEGY
To disseminate important information about SPR to the public, we analyzed the market to pinpoint our target audience and our main focus (those who do not vote during election day).
We create editorial contents which suits the interests and spread news and information about SPR through these target audiences interests such as entertainment, political icons, games, sports, comedy, foods and tourism.
As a result, we managed to deliver our contents brilliantly and get encouraging results.
EDITORIAL CONTENT WE PRODUCE (POSTING)
Public, Corporate Sector & Ads Poster
- The story of a veteran’s sacrifice
- Inspiring the soldiers
- Inspiring upcoming soldier
- Corporate Information
- Where does the donations go to?
- ROI (Corporate brands would be implemented in any Kempen Tabung Pahlawan’s videos)
- Appreciation from Ministry of Defense
- Youth
- General Public
- Corporate Sector